About me

Hello!
I'm a UX/UI designer with extended experience across various industries, from furniture to digital solutions.

My strong background in product design allows me to see the bigger picture, taking into consideration the entire product ecosystem and identifying opportunities for innovation and differentiation.

I believe that good design starts with the clear understanding of the user's needs, desires, and pain points. It's not about imposing a design on the user, it's about crafting a solution that seamlessly integrates into their lives and enhances their experiences.

My goal is to create meaningful and impactful solutions that address real-world problems and make a difference in people's lives, taking into account the importance of the user-product-context relationship in each project.

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Professional profile

My proactive approach and collaborative mindset have been instrumental in my success as a product designer.

I firmly believe in effective communication and cross-functional teamwork, as essential drivers success, delivering solutions that seamlessly align user, commercial and technical requirements.

My journey in the Design field has been exciting and enriching, marked by collaborations with numerous companies across Europe, both as a freelancer and as an in-house designer. Despite the diversity of the products I’ve engaged with, they have all shared the same approach and methodology.

My experience with different product types and target users has broadened my horizons and allowed me to contribute to the creation of innovative and commercially successful products. I look forward to continuing this exciting journey and taking on new challenges in the dynamic world of digital product design.

How I work

My design process is based on 4 fundamental pillars:

I prioritise user research and usability testing throughout the design process. By employing a user-centered approach, I ensure that every product I design is intuitive, engaging, and optimised for user satisfaction. I bring a strategic mindset to my design work, always striving to create solutions that drive business growth and provide a competitive advantage.

I embrace an iterative design process, working closely with development teams and stakeholders to quickly prototype, test, and refine designs. My agile mindset allows me to adapt to changing project requirements, deliver results efficiently, and maintain a strong focus on continuous improvement.

I believe in the power of effective communication, collaboration, and empathy. Sketching allows me to transform abstract ideas into tangible representations, giving life to concepts that might have remained vague otherwise. This visual and interactive representation makes it easier to communicate ideas with team members, stakeholders, and end-users, fostering a shared understanding of the design direction.

Prototyping and testing are fundamental pillars of my design process, serving as invaluable tools to refine and validate solutions. These iterative steps, with incremental levels of fidelity, play a pivotal role in ensuring that the final product or solution not only meets user expectations but also aligns with the business objectives within the technological feasibility.

Get in touch

Let's talk! drop me a line